Thursday, May 03, 2007

What's in a logo?


A discussion on the design of Presidential campaign logos.




I remember an op ed in the Times in 2004 that destroyed the Kerry-Edwards logo and 'predicted' victory based on logo designs in Presidential elections. I took issue with the author's conclusions at the time, but then again, he did predict the "outcome" correctly.

It may seem petty, but I DO think that there is something to be said for good design in politics. Every opportunity to convey a message needs to be utilized, and with two full years to 'brand' a candidate, maybe effective logo design does have impact.

Frivolous? What say you?



Digg!

No comments: